chang - COUTO CREATIVE

Meet the right people

The Chang School of Continuing Education at TMU (fomerly Ryerson University)
needed to break down the perception that they were a place to get courses—
and nothing more. Beyond just courses and certificates, The Chang School offers
students a rewarding, personalized relationship with academic and career advisors
who are deeply invested in student success.

Because The Chang School's new approach to the learner experience was unique,
we needed the creative to reflect that. That meant breaking away from expected
visuals and messaging in favour of a lighthearted, unexpected delivery of the
school’s promise to our audience which also helped cut through during a rather
stressful and heavy time in the middle of the pandemic.

With little time and a modest budget, our internal team developed a fun campaign
featuring a charismatic host who is seen introducing our audience to the right people
of The Chang School—the very people who will help advance their careers.

Award Winner - UPCEA Excellence in Marketing Award (Gold)

Agency - Toronto Metropolitan University (In-house Marketing and Creative Team)

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