I’m a well-rounded, experienced creative that is
equal parts conceptual thinker and execution craftsman.
I’ve won awards, I’ve won new biz pitches and I have
won the respect of clients and teams I have lead
towards creative success.
Core Strengths
Art Direction, Creative Direction, Graphic Design, Ideas, Conceptual
Thinking, Abstract Design Thinking, Storytelling, Branded Content,
Advertising, Ad Campaign Development, Digital Advertising, Digital
Content, Social Media, TV Commercials, Video Content, Brand Identity,
Logo Design, Experiential, Client Presentations, New Biz Presentations
Brands
Kraft, P&G, Frito-Lay, High Liner, Campbell's, Ferrero, McCain, British
Airways, Sears, RBC, BMO, NSLC, Nova Scotia Gov, Ontario Gov, Toyota,
AAIA, ACT, Prostate Cancer Canada, Toronto Blue Jays, YMCA Canada,
Mount Sinai Hospital, Casino Rama, Gateway Casinos, Ceasars Windsor,
Miami Valley Gaming, Delaware North, Green Shield Canada, Adventure
Centre, SHOP.CA, Heritage Gas, Citagenix Regen, Waterfront Toronto,
Carbon Cure Technologies, Henkel, High Liner, Clorox, Waddington's,
CHFA, Bayshore, Amica, First Capital, CapREIT, Faceshop, Kruger,
OLG, Joseph Brant Hospital, GSK, Poetic Justice Coffee Roastery,
Magna, Bombardier, CPPIB, Bayer, Toronto Metropolitan University
Character & Conduct
Strategy, creative, design and execution – all elements that
make Daniel the complete package when it comes to a
Creative Director. I had the fortunate experience of working
with Daniel on a number of campaigns for Sinai Health System
Foundation. Rock’N Stroll and Dinner with Scientists were two
projects that stand out for me for their intelligent creative
and their impact on the target audience. Daniel was always
able to distill what I as the client was looking for and turn it
around to concept. A great collaborator and solution provider.
I look forward to working with him again.
– Jamie Lamont, Director, Events, Sinai Health System Foundation (former)
Daniel is a cool-headed art director, a conceptual thinker and
creative partner who brings with him the added bonuses of
multi-channel knowledge and a great work ethic. His sharp
insight and quiet sense of humor make him a pleasure to work
with. His calm demeanor and professionalism are a welcome
change to the chaos of the industry. Whatever the project
scope, Daniel can always be counted on to come through on
time with smart creative that exceeds expectations.
– Rhonda Hartling, Marketing Chair, AIDS Committee of Toronto (former)
Daniel's work for Waterfront Toronto demonstrated a sensitivity
and thoughtfulness that made the creative process both easy
and highly constructive. The results were impressive, impactful
and delightful. Daniel understood the purpose of the work from
the beginning, and stayed focused on it until the end.
– Andrew Hilton, Director of Communications, Waterfront Toronto (former)