joseph brant hospital - COUTO CREATIVE

Join the J

Joseph Brant Hospital is located in Burlington Ontario and provides
a wide range of healthcare services to the surrounding communities.
The strength of the relationship between the community and the
hospital was suffering. Other healthcare options were being considered
as reports of poor patient experiences began to rise and an aging
facility started to become a major obstacle in allowing the hospital
to provide the very best healthcare possible.

A rebrand of the hospital was developed to help communicate the
positive changes ahead and the alignment to the changing needs of
the community. A reconnection with the community started with a
campaign called "Join the J". It helped remind Bulingtonians that
Joseph Brant Hospital belongs to them. Its part of the community
and that it needed their support to continue to serve the community
in the future.

A video was deployed to help kick things off by introducing the
campaign name in a fun way that featured members of the
community (including a cute dog).

The reconnection is underway, and the support is being felt.
Thousands of residents came together to form a giant letter "J"
near the hospital, creating a magical moment that touched a
lot of people and attracted a lot of media attention.

Agency - Marshall Fenn

back to CREATIVE