magna - COUTO CREATIVE

Welcome to mobility

For many years, Magna has helped move everyone by being one of
world's largest auto parts manufacturer, supplying essential components
and products to auto companies.

That was then, and this is now. The world we live in is rapidly changing.
The health of our planet is at risk, cities are growing, and technology
is a central part of our everyday lives - all, affecting how we get around.
It was time for Magna to move the world again, with a new vision
for mobility.

Our assignment was to help reposition Magna for the future. No longer
solely focused on auto parts manufacturing, Magna was now at the forefront
of technology and innovation. We developed a campaign that helped express
a new vision of how the auto sector can change in the future that included
examples of how this vision was already starting to become reality.
The development of autonomous driving vehicles, strategic ride-sharing
partnerships and even entry into Formula-E racing were just some examples
of the vision coming to life that helped redefine Magna and welcome the
world to the future of mobility.

Award Winner - Hermes Creative Awards 2020 - Platinum

Agency - Livewire Communications

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