road to life - COUTO CREATIVE

The Road to Life

The Nova Scotia Government wanted to reach out and speak to Ex-Nova Scotians
that have moved to Toronto about considering coming home. The “Road to Life”
campaign provided literal and figurative direction. It served as a reminder to Ex-Nova
Scotians of what they left behind when they moved away from Nova Scotia and taking
a look “East” might not be such a bad idea anymore. Drive to web site delivered
more of the story and linked to content that provided more info about the improving
job situation in Eastern Canada and opportunities to be had.

In an effort to take full advantage of what the outdoor medium could offer, exclusively
south facing outdoor media was purchased to allow the creative to accurately point
towards east, while always reading left to right to allow the flow of the communication
to be as clear as possible for the audience.

Donairs are sandwiches that all East-Coasters know can ONLY be enjoyed... back home.

Award Winner - ICE (Atlantic Canada)

Agency - Bristol Group

back to CREATIVE